Friday, December 17, 2010

Good news for Voice Actors-Local TV up 32%

Sure, political television commercial advertising spending was extreme in the third and fourth quarters, but we're still seeing increases in broadcast spending. And who voices those commercials? We do.

Automotive spending is predicted to increase in 2011 also which means an increase in voiceover spending. I think 2011 is going to be a good year for the ad business overall and when you're looking at broadcast advertising that always needs a voice. So good news for everyone in the industry. Except that pesky print. Sorry guys.

Local television ad revenues were up 31.7% in the third quarter, compared to the same quarter a year ago. That vastly outpaced network TV, which grew a modest 2.7% in the quarter, while syndicated TV was down 1.2%, according to a survey from TVB and Kantar Media

The complete story from Broadcasting & Cable online: Local Television Advertising Revenue Up


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