Asheville 2011 AAFA Addy Award Winner's List

Asheville, NC 2011 Addy Award Winners

SALES PROMOTION

Catalog

Award: Gold ADDY® Award
Entrant: trent thibodeaux design
Advertiser: Watkins College of Art, Design & Film
Title: Watkins College Promotional Book
Credits: Trent Thibodeaux, designer

Award: Silver ADDY® Award
Entrant: Asheville School
Advertiser: Asheville School
Title: Asheville School Viewbook and program guide
Credits: Bob Williams , Director of Communications, Asheville School
Andy Hirt , Director of Admission, Asheville School
Blake Madden , Photographer, Blake Madden Photography
Lydia Carrington, Writer, Brucemont Communications

Sales Kit

Award: Gold ADDY® Award and Best of Show Print
Entrant: trent thibodeaux design
Advertiser: Watkins College of Art, Design & Film
Title: Watkins College Promotional Package
Credits: Trent Thibodeaux, designer

Packaging

Award: Silver ADDY® Award
Entrant: Connie Aridas Creative
Advertiser: sgblue
Title: O two Box
Credits: Connie Aridas, Art Director / Designer / Illustrator
Val Leeper & sgblue team, Copywriters
John Warner, Photographer
Parks Newby, Illustrator
Porch Light Studio, Production

COLLATERAL MATERIAL

Brochure, Color

Award: Gold ADDY® Award
Entrant: Market Connections
Advertiser: Keystone Camp
Title: Keystone Camp Catalog
Credits: Brad Campbell, Creative Director/copywriter
Allison Evans, Art Director/copywriter
Alison Fields, Copywriter
Tracy Turpen, Photographer

DIRECT MARKETING

Direct Campaign, B-to-B or Consumer

Award: Silver ADDY® Award
Entrant: The Parish Group
Advertiser: Seton Hill University
Title: Seton Hill University
Credits: Meredith Rushing, Designer
Kim Sheeter, Copywriter

Specialty Advertising

Award: Silver ADDY® Award
Entrant: Big Bridge Advertising
Advertiser: Greenman Brewery
Title: Beauty Is In the Eye of the Giftcard Holder
Credits: Stephen Becker, Creative Director/Lead Designer

INTERACTIVE MEDIA

Website, B-to-B HTML, Services

Award: Silver ADDY® Award
Entrant: Integritive2
Advertiser: Integritive
Title: Integritive
Credits: John Miles, Chief of What's Next
Travis Medford, Pixel Herder
Matt Levin, Visual Ninja
Bill Higgins, Technostalgist
Andrew Layton, Grand Master Flash

Website, Consumer HTML, Outlets

Award: Silver ADDY® Award
Entrant: Connie Aridas Creative
Advertiser: sgblue
Title: sgblue website
Credits: Connie Aridas, Art Director / Designer/ Illustrator
Val Leeper & sgblue team, Copywriters
WSI Webworks, Site Development / Programming
John Warner, Photographer
John White, 360 Programming
Parks Newby, Illustrator

Banners / Pop-ups / Screensavers

Award: Gold ADDY® Award and Best of Show Interactive
Entrant: SCALE
Advertiser: Sealy
Title: SimpleHealthyRest Banner Series
Credits: Lee Lance, Executive Producer
Wayne Wu, Creative Director/Designer
Roger Frank, Writer

Micro or Mini Sites

Award: Silver ADDY® Award
Entrant: SCALE
Advertiser: Sealy
Title: SimpleHealthyRest.com
Credits: Lee Lance, Executive Producer
Wayne Wu, Creative Director/Designer
Emmet McGovern, Lead Programmer
Chaz Jachimski, Front End Developer
Roger Frank, Writer

Online Campaign

Award: Silver ADDY® Award
Entrant: SCALE
Advertiser: Sealy
Title: Embody by Sealy Brand Awareness Campaign
Credits: Lee Lance, Executive Producer
Wayne Wu, Creative Director/Designer
Emmet McGovern, Lead Programmer
Chaz Jachimski, Front End Developer
Roger Frank, Writer

ADVERTISING FOR THE ARTS & SCIENCES

Arts, Mixed Media Campaign

Award: Silver ADDY® Award
Entrant: Flat Rock Playhouse
Advertiser: Flat Rock Playhouse
Title: TaDa! If you got it... Flaunt it
Credits: Damian Duke Domingue, Resident Creative/Art Director
Scott Treadway, Photographer

PUBLIC SERVICE

Public Service, TV

Award: Gold ADDY® Award and Mosiac ADDY Award
Entrant: Kd Multimedia
Advertiser: Homeward Bound
Title: Homeward Bound: Invisible
Credits: Katie Damien, Director
Brian K. Alexander, Production Assistant
Cynthia Smith, Production Assistant

Public Service, Campaign

Award: Silver ADDY® Award
Entrant: Flying Rooster, Inc.
Advertiser: OASIS (Outreach and Awareness:Sexuality Information for Stud
Title: Everyday Bodies
Credits: James Fay, Photographer
Adam Hajnos, Illustrator
Charlotte Moore, Copywriter

ADVERTISING INDUSTRY SELF-PROMOTION

Ad Club Promotion

Award: Silver ADDY® Award
Entrant: AAF-Asheville
Advertiser: AAF Asheville
Title: You Never Forget Your First Time
Credits: Gary James, Creative Director, Copywriter
Mary McGahren, Art Director, Graphic Designer
Katy Rosenberg, Winner & Program Book production

ELEMENTS OF ADVERTISING

Logo

Award: Silver ADDY® Award
Entrant: Connie Aridas Creative
Advertiser: sgblue
Title: O two logo
Credits: Connie Aridas, Art Director / designer

Photography, Campaign

Award: Gold ADDY® Award
Entrant: Lynne Harty Photography, Inc.
Advertiser: Lark Books
Title: Keeping Chickens
Credits: Lynne Harty , Photography
Chris Bryant, Art Director and Food Stylist
Ashley English, Author
Nicole McConville, Editor

Congratulations to all of the winners of this year's Asheville Addy Awards!

Tom