AAF Advertising Hall of Achievement nominations

From the American Advertising Federation's web site. It's nomination time for advertising's best and brightest for people under 40. Get your nominations in soon as the deadline is coming in June. Nomination form.

Advertising Hall of Achievement®

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The Advertising Hall of Achievement is the industry's premier award for outstanding advertising leaders age 40 and under. The American Advertising Federation established this program in 1993 as a way to recognize young talented individuals who are making a significant impact on the advertising industry.

Induction Ceremony & Luncheon
November 13, 2012
11:30 AM - Reception; 12:00 Noon Lunch
Cipriani 42nd Street
110 East 42nd Street
New York, NY 10017

Nomination deadline: June 11, 2012

2011 Honorees:

Jonathan Bauer, Partner, Head of Strategy, Droga5

Carolyn Everson, Vice President, Global Marketing Solutions, Facebook

Eric Hadley, General Manager, Worldwide Marketing BING and MSN Microsoft

Brian Monahan, Managing Partner, Intelligence Practice, MAGNAGLOBAL

Amy Powell, EVP, Interactive Marketing Strategies & Film Production, Paramount Pictures

Iain Tait, Global Interactive Executive Creative Director, Wieden+Kennedy

Hamdi Ulukaya, CEO, President & Founder, Agro Farma

For more information on the Advertising Hall of Achievement click here

Zombies wanted at Ad Agency

©Thomas Rohe

Creative Zombies Wanted

A British Columbia Advertising Agency is seeking zombie interns. No, really.

"What we want is creativity," Doug Brown, Copeland Communication's managing director, said Tuesday.
"It's one thing for someone to say, 'I'm really interested in advertising.' It's quite another thing for them to demonstrate it to us."

I can't wait to see who shows up for this gig.

Read more: http://www.timescolonist.com/agency+seeks+zombies+intern+candidates/4370653/story.html

Asheville 2011 AAFA Addy Award Winner's List

Asheville, NC 2011 Addy Award Winners

SALES PROMOTION

Catalog

Award: Gold ADDY® Award
Entrant: trent thibodeaux design
Advertiser: Watkins College of Art, Design & Film
Title: Watkins College Promotional Book
Credits: Trent Thibodeaux, designer

Award: Silver ADDY® Award
Entrant: Asheville School
Advertiser: Asheville School
Title: Asheville School Viewbook and program guide
Credits: Bob Williams , Director of Communications, Asheville School
Andy Hirt , Director of Admission, Asheville School
Blake Madden , Photographer, Blake Madden Photography
Lydia Carrington, Writer, Brucemont Communications

Sales Kit

Award: Gold ADDY® Award and Best of Show Print
Entrant: trent thibodeaux design
Advertiser: Watkins College of Art, Design & Film
Title: Watkins College Promotional Package
Credits: Trent Thibodeaux, designer

Packaging

Award: Silver ADDY® Award
Entrant: Connie Aridas Creative
Advertiser: sgblue
Title: O two Box
Credits: Connie Aridas, Art Director / Designer / Illustrator
Val Leeper & sgblue team, Copywriters
John Warner, Photographer
Parks Newby, Illustrator
Porch Light Studio, Production

COLLATERAL MATERIAL

Brochure, Color

Award: Gold ADDY® Award
Entrant: Market Connections
Advertiser: Keystone Camp
Title: Keystone Camp Catalog
Credits: Brad Campbell, Creative Director/copywriter
Allison Evans, Art Director/copywriter
Alison Fields, Copywriter
Tracy Turpen, Photographer

DIRECT MARKETING

Direct Campaign, B-to-B or Consumer

Award: Silver ADDY® Award
Entrant: The Parish Group
Advertiser: Seton Hill University
Title: Seton Hill University
Credits: Meredith Rushing, Designer
Kim Sheeter, Copywriter

Specialty Advertising

Award: Silver ADDY® Award
Entrant: Big Bridge Advertising
Advertiser: Greenman Brewery
Title: Beauty Is In the Eye of the Giftcard Holder
Credits: Stephen Becker, Creative Director/Lead Designer

INTERACTIVE MEDIA

Website, B-to-B HTML, Services

Award: Silver ADDY® Award
Entrant: Integritive2
Advertiser: Integritive
Title: Integritive
Credits: John Miles, Chief of What's Next
Travis Medford, Pixel Herder
Matt Levin, Visual Ninja
Bill Higgins, Technostalgist
Andrew Layton, Grand Master Flash

Website, Consumer HTML, Outlets

Award: Silver ADDY® Award
Entrant: Connie Aridas Creative
Advertiser: sgblue
Title: sgblue website
Credits: Connie Aridas, Art Director / Designer/ Illustrator
Val Leeper & sgblue team, Copywriters
WSI Webworks, Site Development / Programming
John Warner, Photographer
John White, 360 Programming
Parks Newby, Illustrator

Banners / Pop-ups / Screensavers

Award: Gold ADDY® Award and Best of Show Interactive
Entrant: SCALE
Advertiser: Sealy
Title: SimpleHealthyRest Banner Series
Credits: Lee Lance, Executive Producer
Wayne Wu, Creative Director/Designer
Roger Frank, Writer

Micro or Mini Sites

Award: Silver ADDY® Award
Entrant: SCALE
Advertiser: Sealy
Title: SimpleHealthyRest.com
Credits: Lee Lance, Executive Producer
Wayne Wu, Creative Director/Designer
Emmet McGovern, Lead Programmer
Chaz Jachimski, Front End Developer
Roger Frank, Writer

Online Campaign

Award: Silver ADDY® Award
Entrant: SCALE
Advertiser: Sealy
Title: Embody by Sealy Brand Awareness Campaign
Credits: Lee Lance, Executive Producer
Wayne Wu, Creative Director/Designer
Emmet McGovern, Lead Programmer
Chaz Jachimski, Front End Developer
Roger Frank, Writer

ADVERTISING FOR THE ARTS & SCIENCES

Arts, Mixed Media Campaign

Award: Silver ADDY® Award
Entrant: Flat Rock Playhouse
Advertiser: Flat Rock Playhouse
Title: TaDa! If you got it... Flaunt it
Credits: Damian Duke Domingue, Resident Creative/Art Director
Scott Treadway, Photographer

PUBLIC SERVICE

Public Service, TV

Award: Gold ADDY® Award and Mosiac ADDY Award
Entrant: Kd Multimedia
Advertiser: Homeward Bound
Title: Homeward Bound: Invisible
Credits: Katie Damien, Director
Brian K. Alexander, Production Assistant
Cynthia Smith, Production Assistant

Public Service, Campaign

Award: Silver ADDY® Award
Entrant: Flying Rooster, Inc.
Advertiser: OASIS (Outreach and Awareness:Sexuality Information for Stud
Title: Everyday Bodies
Credits: James Fay, Photographer
Adam Hajnos, Illustrator
Charlotte Moore, Copywriter

ADVERTISING INDUSTRY SELF-PROMOTION

Ad Club Promotion

Award: Silver ADDY® Award
Entrant: AAF-Asheville
Advertiser: AAF Asheville
Title: You Never Forget Your First Time
Credits: Gary James, Creative Director, Copywriter
Mary McGahren, Art Director, Graphic Designer
Katy Rosenberg, Winner & Program Book production

ELEMENTS OF ADVERTISING

Logo

Award: Silver ADDY® Award
Entrant: Connie Aridas Creative
Advertiser: sgblue
Title: O two logo
Credits: Connie Aridas, Art Director / designer

Photography, Campaign

Award: Gold ADDY® Award
Entrant: Lynne Harty Photography, Inc.
Advertiser: Lark Books
Title: Keeping Chickens
Credits: Lynne Harty , Photography
Chris Bryant, Art Director and Food Stylist
Ashley English, Author
Nicole McConville, Editor

Congratulations to all of the winners of this year's Asheville Addy Awards!

Tom

Creative advertising generates sales? Brits say so

Hi Everyone-
I received my usual pile of mail news alerts today, but this one in particular caught my eye. It's always been debated that the creative, award winning advertisements got attention, but didn't make the cash register ring (kids, in covered wagon times cash register had bells inside them). I remember writing and producing spots when I worked in radio and fighting the battle of wanting to be creative or just piling on the price and item scripts.

A report from the IPA (the Institute of Practitioners in Advertising), a trade organization in the UK, says that their studies indicate that creative, award-winning campaigns actually drive business and profits higher.

According to the report mentioned in the Ad Age magazine online article:

"Creatively awarded campaigns are a more reliable investment -- they achieve greater effectiveness levels," said Peter Field, the marketing consultant who authored the report, which looked at a number of business metrics in the study to determine effectiveness, including market-share growth, sales, profits, return on investment, likability and emotional appeal.

The report concludes that the link between creativity and effectiveness is driven by two important factors: the emotional communication model favored by the most creative campaigns, and the much greater "buzz" effect that creativity engenders.

"Creativity and effectiveness are inseparable. This is a good first step, but there's still a lot of work to do to show the exponential value of great creative ideas," said Bert Moore, chief strategy officer of Lowe Worldwide. "It's bizarre to believe that there's a creative answer and a business answer. In other creative industries, like architecture, film and music, the creative solution is always the answer to the problem."

Maybe this is a sign that we in the audio production and voice talent agency world will see more requests for character voices and comedic approaches to spots? That's a simple assumption...a funny voice does not a creative spot make...but it's a start.