Tuesday, July 8, 2008
Ad Business Slump
Carol Krol reports on Business to Business online magazine's website that a severe slump in U.S. ad marketing is expected to continue through 2009. Those folks predicting the numbers aren't saying they're going negative, but just lacking the growth of the past. It does indicate changing times will continue to trend slightly stagnant with light growth.
So how do you continue to succeed?
Be precise with your advertising message. Be creative. Be original...ok, be original within the current generation. Don't go for the shotgun approach of putting every single thing into one message. Do your absolute best at what you do. If you sell widgets, sell them and let your advertising agency handle the ad biz.
Just keep pushing, work harder than the competition and work smarter than them too.
You'll find that the harder you work, the luckier your business gets.